Voya Financial is a financial, retirement, investment and insurance company based in New York. Formerly a full subsidiary of ING group. With the launch of the new brand “Voya” (Voya is an abstract name coined from the word “voyage.”) We use the idea “Voyage” to show Voya’s journey from the past to the present, and to the next chapter.
In Voya’s Corporate Responsibility Report, the use of the color pallet reflects momentum and optimism of the new Voya brand. The microsite uses the idea of “Voyage” that the users can navigate the whole site by going to left, right, up, and down. The site is designed to be tablet friendly.