LUMA
LUMA
LUMA
Luma is a conceptual brand exploration of a soul-centered meditation app designed to support deep healing, spiritual connection, and energetic transformation—beyond surface-level mindfulness. The goal was to build a complete brand identity using AI tools, and to explore how far one person can push creative ideas while accelerating both the process and speed of execution.
AI Tools:
Research - ChatGPT, Claude, Grok, Perplexity
Copywriting - ChatGPT
Image Generation - Adobe Firefly
AI Tools
Research - ChatGPT, Claude, Perplexity
Copywriting - ChatGPT, Claude
Image Generation - Midjourney, Adobe Firefly
Responsibilities
AI Prompting
Strategy
Creative Direction
Brand Identity
Responsibilities
AI Prompting
Strategy
Creative Direction
Brand Identity
DESIGN SYSTEM
DESIGN SYSTEM
Logo
The name Luma originates from the Latin word lumen, meaning “light,” and is associated with illumination and spiritual awakening. The icon symbolizes inner light, energy, and expansion, radiating outward like a sunburst or activated chakra to represent transformation from within. The modern typography balances this spirituality with a sense of calm, grounded structure.
Logo
The name Luma originates from the Latin word lumen, meaning “light,” and is associated with illumination and spiritual awakening. The icon symbolizes inner light, energy, and expansion, radiating outward like a sunburst or activated chakra to represent transformation from within. The modern typography balances this spirituality with a sense of calm, grounded structure.
Color Palette
The Luma color palette is inspired by the 7 chakras—the body’s energy centers in ancient yoga and spiritual traditions. Each chakra color represents an aspect of physical, emotional, and spiritual well-being, from grounded presence (Root Red) to higher consciousness (Crown Purple). The palette is complemented by Yin Black, Yang White, and a soft Earthy Beige, reflecting a harmonious balance of energy, clarity, and calm.
Color Palette
The Luma color palette is inspired by the 7 chakras—the body’s energy centers in ancient yoga and spiritual traditions. Each chakra color represents an aspect of physical, emotional, and spiritual well-being, from grounded presence (Root Red) to higher consciousness (Crown Purple). The palette is complemented by Yin Black, Yang White, and a soft Earthy Beige, reflecting a harmonious balance of energy, clarity, and calm.
Font
The Luma type system combines Instrument Serif and Instrument Sans to balance softness with clarity. The serif typeface evokes warmth and soulfulness—perfect for headlines and expressive moments. The clean, modern sans brings grounded structure to the brand’s presence. Together, they reflect Luma’s harmony of spiritual depth and contemporary design.
Font
The Luma type system combines Instrument Serif and Instrument Sans to balance softness with clarity. The serif typeface evokes warmth and soulfulness—perfect for headlines and expressive moments. The clean, modern sans brings grounded structure to the brand’s presence. Together, they reflect Luma’s harmony of spiritual depth and contemporary design.
Patterns
Luma’s pattern system is rooted in the concept of light—as energy, flow, and transformation. The Light Patterns evoke soft illumination and awakening, echoing the dance of light within. The Symbol Patterns, inspired by sacred geometry and chakra energy, ground spiritual meaning while radiating clarity. Together, they create a cohesive visual language that reflects Luma’s essence: awakening inner light and guiding deep spiritual connection.
Patterns
Luma’s pattern system is rooted in the concept of light—as energy, flow, and transformation. The Light Patterns evoke soft illumination and awakening, echoing the dance of light within. The Symbol Patterns, inspired by sacred geometry and chakra energy, ground spiritual meaning while radiating clarity. Together, they create a cohesive visual language that reflects Luma’s essence: awakening inner light and guiding deep spiritual connection.
APPLICATIONS
APPLICATIONS
FINAL THOUGHTS