THE NO. 2 EYEWEAR—BRANDING
THE NO. 2 EYEWEAR—BRANDING
THE NO. 2 EYEWEAR—BRANDING
The No. 2 Eyewear is a minimalist brand with an innovative twist on traditional eyewear, crafted for those who value style, comfort, and functionality. It addresses common issues like heavy frames, slipping noses, pinching behind the ears, headaches, and frequent repairs found in conventional eyewear.
The goal of The No. 2 brand is to create a modern and distinctive identity that stands out in the eyewear market.
Role
Founder / Creative Director
Role
Founder / Creative Director
Responsibilities
Brand Identity
Visual Design
Web/UI Design
Packaging design
Art Direction
Video Production
Responsibilities
Brand Identity
Visual Design
Web/UI Design
Packaging design
Art Direction
Video Production
BRAND STRATEGY
BRAND STRATEGY
BRAND STRATEGY
Collaborated with a brand strategist to define the brand’s unique purpose and positioning, creating a meaningful connection with its audience. The brand attributes are Adaptable, Timeless, Effortless, and Versatile.
Collaborated with a brand strategist to define the brand’s unique purpose and positioning, creating a meaningful connection with its audience. The brand attributes are Adaptable, Timeless, Effortless, and Versatile.
DESIGN SYSTEM
DESIGN SYSTEM
DESIGN SYSTEM
The scalable identity system is rooted in the concept of flexibility, adaptability, and fit—featuring logos, color palettes, typography, motion graphics, illustrations, and icons. The system was applied across various applications, including web/UI, desktop and mobile, IG try-on filters, brand videos, packaging, and marketing materials.
The scalable identity system is rooted in the concept of flexibility, adaptability, and fit—featuring logos, color palettes, typography, motion graphics, illustrations, and icons. The system was applied across various applications, including web/UI, desktop and mobile, IG try-on filters, brand videos, packaging, and marketing materials.
ART DIRECTION
ART DIRECTION
ART DIRECTION
Campaign Photography & Brand Video
I led The No. 2’s campaign photography and brand video with a team of a photographer, a videographer, a stylist, a video editor, and a project manager. The art direction is inspired by Bauhaus, representing timeless and functional design that aligns with The No. 2’s ethos. Simple geometric shapes, bold colors, and strong lines and angles reflect The No. 2’s design aesthetic.
Campaign Photography & Brand Video
I led The No. 2’s campaign photography and brand video with a team of a photographer, a videographer, a stylist, a video editor, and a project manager. The art direction is inspired by Bauhaus, representing timeless and functional design that aligns with The No. 2’s ethos. Simple geometric shapes, bold colors, and strong lines and angles reflect The No. 2’s design aesthetic.
Motion Typography
The expressive motion typography showcases the concepts of adaptability and flexibility by making the typography's movement fluid and dynamic, adjusting to different contexts and environments.
Motion Typography
The expressive motion typography showcases the concepts of adaptability and flexibility by making the typography's movement fluid and dynamic, adjusting to different contexts and environments.
IG FILTER
IG FILTER
IG FILTER
Virtual Try-On
Collaborated with a developer to create an Instagram try-on filter as a marketing tool. This fun and interactive experience encourages customers to share their try-on videos on social media. Besides trying on different frame styles, the motion typography dynamically reacts to their head movements and angles, adding an extra layer of engagement.
Virtual Try-On
Collaborated with a developer to create an Instagram try-on filter as a marketing tool. This fun and interactive experience encourages customers to share their try-on videos on social media. Besides trying on different frame styles, the motion typography dynamically reacts to their head movements and angles, adding an extra layer of engagement.
THE NAME — THE NO. 2
THE NAME — THE NO. 2
THE NAME — THE NO. 2
Why not No. 1?
“No. 2” is slang for “sh*t,” so "The No. 2" cleverly stands for “the sh*t”—a reflection of our belief that we don’t need to be No. 1, we aim to be exceptional.
Why not No. 1?
“No. 2” is slang for “sh*t,” so "The No. 2" cleverly stands for “the sh*t”—a reflection of our belief that we don’t need to be No. 1, we aim to be exceptional.
IMPACTS
IMPACTS
IMPACTS
7 International Design Awards
2021 Good Design Awards — Winner
2021 International Design Awards (IDA), Accessory — Gold
2021 A’ Design Award, Jewelry, Eyewear, and Watch Design — Silver
2021 Muse Design Awards, Fashion Design, Eyewear — Gold
2021 AC Design Excellence Awards, Tech & Innovation — Winner
2021 NY NOW Accent on Design — Winner
2021 London International Creative Competition — Official Selection
7 International Design Awards
2021 Good Design Awards — Winner
2021 International Design Awards (IDA), Accessory — Gold
2021 A’ Design Award, Jewelry, Eyewear, and Watch Design — Silver
2021 Muse Design Awards, Fashion Design, Eyewear — Gold
2021 AC Design Excellence Awards, Tech & Innovation — Winner
2021 NY NOW Accent on Design — Winner
2021 London International Creative Competition — Official Selection
Publication
Highlighted in Rotate, a book on innovative women entrepreneurs, with a chapter focused on human-centered design.
Publication
Highlighted in Rotate, a book on innovative women entrepreneurs, with a chapter focused on human-centered design.
Press
Featured in WWD, Vision Monday, Accessories Council Magazine, and Shoutout LA.
Press
Featured in WWD, Vision Monday, Accessories Council Magazine, and Shoutout LA.
Fashion Show
Showcased at Taipei Fashion Week 2022 in collaboration with Wangliling.
Fashion Show
Showcased at Taipei Fashion Week 2022 in collaboration with Wangliling.
