XEROX PARC
DIGITAL EXPRESSION
XEROX PARC
DIGITAL EXPRESSION
PARC, originally known as the Palo Alto Research Center, has long been synonymous with innovation as part of Xerox. With a new generation of ventures emerging, the time has come for PARC to establish its own brand identity and reach new audiences as a distinct entity.
PARC, originally known as the Palo Alto Research Center, has long been synonymous with innovation as part of Xerox. With a new generation of ventures emerging, the time has come for PARC to establish its own brand identity and reach new audiences as a distinct entity.
The brand expression introduces a fresh, dynamic visual system that reflects PARC’s forward-thinking ethos. Bold typography, vibrant accent colors, and fluid motion convey its innovative spirit.
The brand expression introduces a fresh, dynamic visual system that reflects PARC’s forward-thinking ethos. Bold typography, vibrant accent colors, and fluid motion convey its innovative spirit.
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